The Brand
Novella Studio is a modern bridal accessories brand based in Provo, Utah. Each veil, scarf and accessory is crafted with the artistry of couture handwork and meticulous attention to material and workmanship.
Our name “Novella” comes from the stories, classic and contemporary, which inspire us to weave care and intention into each piece. Our ambition is to make the big events and special moments of every client feel like a fairytale.
The Founder
Anna Schaumann-Wilde, the founder and owner of Novella Studio, was born in Louisiana and raised internationally: shaping an eye for design that doesn't follow one tradition. After art school in Utah Valley, she started in bridal alterations and bridal upcycling, showing an 18-piece collection made entirely from thrifted, reworked gowns in Salt Lake City in 2024. She moved into bridal veils after making a mantilla lace veil for a dear friend, discovering a love for the meticulousness of working with delicate laces and tulles.
Today Anna creates each piece from her studio in Provo, Utah working directly with each bride and boutique to bring simple or singular ideas and visions into reality.
Contact us
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